Make Weird Your Selling Point: Why the Best Business Ideas Are Always Strange

by Sunny Bonnell

Google. GoDaddy. Zynga. Hulu. Zillow. We could go on (but we won’t). But it would be really easy to make a list of high-profile businesses with names that sound, well, dumb. Some are portmanteau words — that is, two or more words squished together. Some are misspellings (Google comes from “googol,” the word a…